The key narrative running through this fast growing wellbeing economy movement is a call for a focus on:
- Delivering the conditions for people to thrive and flourish (ie. to prosper)
- Delivering this fairly so everyone benefits
- Delivering this sustainably so the planet and future generations can also thrive
This is a fundamental shift: A move away from a singular focus on driving economic growth as an end in itself, and towards a focus on growing the known drivers of a range of interconnected outcomes that improve lives – now and in the future.
This work needs to happen at every level. There are already initiatives within multinational organisations such as the UN, OECD, EU and the Club of Rome, and among far-sighted national governments and global businesses. But the world cannot wait for every national government leader to get on board. We need this shift to happen at a local level at a mass scale around the world.
It is a tough job however to turn around the tanker that is our consumption based economy around. To move from the simple ‘growth is all’ mantra to a more nuanced understanding of what supports people, places and the planet to truly thrive is not a simple task.
It can feel frustrating trying to do this at local and regional level, within the context of the wider system. But an increasing number of pioneering local leaders are unpacking what those drivers are, and seeking a roadmap to delivering them. To do this, they need access to tools and support to re-wire their local systems. Here in the UK, there is a wealth of such support available from organisations who have been working on this for over a decade to develop the frameworks, metrics, policy and know-how to make it happen.