- Consider who and where to target activity
Social value framework commitments set out positive additional outcomes that the arena will bring but they do not set out who will be the beneficiaries or how benefits will be retained in the local community. Analysis of the Butetown and Cardiff Bay area suggested that priority beneficiaries for local inclusive growth interventions should include people experiencing medium and long-term unemployment, particularly those with low or no qualifications and young people, especially those not in employment, education or training (NEET). Going beyond the data, it’s key to meaningfully engage with communities as well as local voluntary and community organisations to understand local requirements and interests. This should take the form of a two-way dialogue with long-term structures put in place to continue engagement beyond a one-off exercise.
- Engage with local residents and relevant sectors
Engagement with council officers, as well as community and sector representatives, is key to understanding the status of development plans and the potential to influence thinking. This is crucial to build inclusive growth principles and interventions into the design, development and operation of regeneration projects. The conversations in Cardiff were open and honest, and the willingness to participate and collaborate, particularly across the cultural and creative industries, demonstrated a strong existing collaborative infrastructure and a sense of community that will be fundamental to delivering meaningful change. Securing buy-in from the community is just as vital as commitments from developers and investors, bringing together institutional and individual interests in a system of inclusive growth-informed development.
- Develop cross-cutting interventions and complementary activity
The nature of development means that its impacts are felt in a variety of ways: with new physical spaces, new employment opportunities, and sectoral implications. Cardiff’s challenge and opportunity is to bring inclusive growth to all of those different areas of impact, whilst also maintaining a focus on benefitting the local community. For example, a key recommendation is for Cardiff Council to work via existing outreach groups such as the Cardiff Commitment to connect schools and young people in the community with the new arena and with exposure and pathways to the range of careers available in the music, creative, and associated professional industries.
This work has been delivered through fully funded IGN implementation advice – bespoke delivery support, tailored to member needs, which helps to unlock projects that deliver inclusive growth.